Headquarters
Kika Marketing & Communications Inc.
info@kika.ca
306-1067 Granville Street
Vancouver , British Columbia , V6Z 1L4 Canada
604.628.8726

Blog

View our recent blog posts here.

The 10 Web Design Trends of 2018

Over the past 5 years, a lot of things have changed in the world of web design. It updates so fast that sometimes it’s a bit tricky to keep up with the changes. With the growing number of new web technologies available, features that are near impossible to create years ago can now be easily added to any website.

 

 

Here at KIKA, we strive to keep up and adapt with these changes. Our team of designers and developers are always on the lookout for the latest web technologies to further help our clients in marketing their brands. With so many design trends popping out left and right, we asked them the 10 biggest web design trends of 2018.

1. More Animation

Movement and animation is a powerful engagement tool. More and more companies uses animation to attract customers and make their overall marketing much more interesting.

 

Image Title

https://teatrlalka.pl/en

2. Color Vibrancy

“Web Safe” colors are now a thing of the past. With advancements in display technology on both mobile and desktop, big companies are now using the term “Super Saturation” in their designs to attract people’s attention.

 

Image Title

http://circulardev.com/nike/cortez/

3. Semi Flat

“Gradients” were big many years ago but it was overtaken by the concept of “Flat Design” (thank you Apple!). This year, “Gradients” are slowly creeping back its way to the forefront of the design industry and a lot of big companies are now starting to utilize it in their designs.

 

Image Title

http://www.symodd.com/

4. Asymmetry

Grid layouts were the main driving force of every website for the past 5 years. Today, design agencies are using "non-conventional" layouts to bring new direction to their designs.

 

Image Title

https://flayks.com/

5. Big Typography

Content is always "king" and this is true for typography in 2018. Expect more impactful type in web design this year.

 

Image Title

http://www.boite-a-oeufs.com/

6. Mobile First

The term was first coined way back in 2009 and this has been one of the most important things to consider when designing for web. Mobile has officially surpassed desktop in mobile browsing and more than 50% of internet users are from mobile.

 

Image Title

7. Drop Shadows

Drop shadows adds depth to any UI and this effect was even made popular thanks to Google's Material Design guidelines.

 

Image Title

https://material.io/guidelines/material-design/elevation-shadows.html#elevation-shadows-elevation-android

8. Illustrations

Like animation, more and more website are gearing towards the use of illustrations in conveying ideas. A lot of big companies like Facebook has been using illustrations in their product and ad placements since 2017.

 

Image Title

https://www.pikmykid.com/

9. Page Transitions

Complex page transitions were only possible back in Flash, but with the continuous improvements in web and animation technologies, page transitions is now starting to be a norm in every web design.

 

Image Title

http://xmas.evs.com/2018/

10. Flexbox

Flexbox is CSS3's new advance layout model for responsive web design. This is now starting to be a standard in web design with Bootstrap 4.0 being the first one to adapt the technology.

 

Image Title

https://getbootstrap.com/

Share this article:

">
We're Hiring: Design Manager
Content Marketing: Creating your branded bit.ly

TOOLBAR

 

BLOG SEARCH

 

CATEGORIES

 

LATEST POSTS

 

CALENDAR

Wait a minute, while we are rendering the calendar
 

SUBSCRIBE

 

YOUTUBE

  • Kika Portfolio: Sidler Binder
  • Babylone Condos Promotional Video | Kika Portfolio
  • Vidéo Promotionnelle de Cellutrak/Kubota Control  | Kika Portfolio
  • Cellutrak/Kubota Control Promotional Video | Kika Portfolio
  • Lumenwerx Promotional Teaser Video | Kika Portfolio
 

TAGS

 

ARCHIVE

 
Copyright © 2014 Kika Marketing & Communications Inc. All Rights Reserved. Protected by Copyscape. Do not copy.