Given the proven effectiveness of Pay-per-Click (PPC) advertising, it’s no wonder that millions of businesses are turning to Google AdWords. Unquestionably, the return on investment that AdWords has to offer is definitely appealing–but it will only be possible to achieve groundbreaking results if you know what you’re doing.
With so many companies already leveraging AdWords to uncover the goldmines of qualified leads, it can be a fiercely competitive landscape. So, if you’re planning to undertake a PPC campaign via AdWords, it is absolutely crucial that you optimize your account correctly.
The question, and fervent wish, that crosses everyone’s mind when freshly starting down this path:
How can I do this with minimal effort and maximum impact?
After working with countless companies to develop and maintain a successful PPC campaign, we developed this quick step-by-step guide to help you get started. By following our recipe for success, you’ll be able to effortlessly optimize your account in no time.
Optimize for Impressions
- Select the keywords tab
- View the average campaign click-through-rate (CTR) and sort from lowest to highest
- Pause all keywords with more than 500 impressions and below-average CTRs
- Pause all keywords with zero impressions
- Repeat for each campaign
Set Negative Keywords
- Select the keywords tab
- Select all broad match keywords
- View the expanded keyword matches
- Select all root keywords that are obvious mismatches
- Enter them as negative keywords
- Repeat for each campaign
Check Keyword Quality Scores
- Select the keywords
- Enter the view column that shows the quality score for the keyword
- Sort the keywords from low to high
- Pause keywords with a quality score lower than 6
- Repeat for each campaign
Set Automatic Keyword Insertions
- Select the Ads tab per AdGroup
- Ensure there is at least one text ad with automatic keyword insertion set-up
- Repeat for each campaign
Write Compelling Text Ads
- Select the Ads tab per Adgroup
- Ensure there is at least one text ad that accurately portrays your audience’s need (e.g. “Looking for a copywriter?” instead of “The best copywriter”)
- Compare the performance of different text ad headlines and adjust accordingly
- Repeat for each campaign
Pick a High Performing Landing Page
- Select the Ads tab per Adgroup
- Check the lading page availability and the landing page that you’re currently using with your text ad
- Select an alternative and direct traffic to that page
- Review performance once there are 100 clicks against your current conversion rate
- Select the best performing landing page
Repeat for each campaign
And like that, your AdWords campaign is ready to go! As with all marketing strategies, regularly assessing the performance of your campaigns will ensure their optimal performance.
If you’re tight on time, our marketing team are experts at creating effective online marketing strategies that will increase your online exposure, maximize ROI and deliver measurable results–reach out for a complimentary consultation today!
