Kika Selected as Agency of Choice for Montreal’s New Iconic Skyscraper: Babylone

June 10, 20132 Minutes

MONTREAL, CANADA—(June 10, 2013)Kika Marketing & Communications Inc., a full-service marketing, design and web agency, is proud to announce that they have been selected to carry out the marketing and communications of Babylone, a luxury residential and commercial real estate project situated at 1500 René-Lévesque Blvd. West in downtown Montreal.

Reputable developers from Qatar are sparing no expense; investing more than $150 million to build what is certain to become one of Montreal’s iconic skyscrapers. Two distinguished architect firms, Arcop Architecture and MichelAnge Panzini Architectes, have teamed up to design the two slender 40-storey and 26-storey glass-clad towers connected by two hanging gardens, one of which will be open to the public. The neighbouring building’s blind wall will also be transformed into a green wall to enhance the project’s environmental responsibility and create a more quiet and peaceful atmosphere in an urban space.

“We are honoured to have been given the opportunity to work on this exciting new project,” said Annika Panzini, Managing Partner at Kika. “Babylone is an important project for us. The scale of the building and the innovation of its design are bound to attract a lot of attention here and abroad. We look forward to applying all of our skills and experience to position Babylone as the modern marvel that it is and formulate a bold image that will match the outstanding quality of the project.”

In the upcoming weeks, Kika will also work closely with Babylone’s promoters and architects to define the project’s brand image. Kika will also develop Babylone’s website and design all of its sales material, including brochures, presentations and its sales office. In the meantime, a website has been set up, allowing visitors to register and get news and updates:

The team behind Babylone plans to begin construction and sales this summer.