Website Audit
We run a thorough audit of our clients’ website to understand exactly how it’s currently performing. In order to understand where the client needs to improve, we need to know what parts of their website are currently underperforming and pinpoint what’s keeping it from achieving top rankings. Knowing this information can set up expectations on when exactly we’re going to be able to roll out their new strategy.
The issues uncovered by the audit can vary in severity but it’s important to know whether or not their site needs to go through some major changes before starting a new SEO campaign. Let’s say their site contains a high amount of broken links that are holding back their rankings. We’ll want to adjust for this by going into their website and fixing those links.
We also assess the content on their site and pinpoint issues that may be keeping it from getting higher engagement and conversion rates. This includes SEO on-page factors, clarity of the copy, and more.
Instructions
- Generate detailed technical audit report via Semrush My Reports
- Use the SEO Audit Checklist to assess their current SEO performance