Keyword research is one of the most important steps in the SEO process. It involves looking at trends, as well as current rankings and competition, to find out the best keywords to target within our clients’ website to increase their chances of improving their organic ranking.
Because all search traffic begins with a keyword, finding keywords that are not too competitive and yet still popular enough to drive traffic to a client’s website is a crucial point in SEO.
INSTRUCTION:
- Use the Keyword Research template to start organizing your research findings, from seed to target keywords. During the research process, we consider:
– What are the core products/services that the client sells?
– How does the client distinguish its products/services from its competitors?
– What industries is the client involved with currently?
– What industries would the client like to get involved with?
– What marketing material does the client have addressing its products and services?
– How do customers usually find out about the client’s business? - Use the Keyword Competition template to research the competitive search terms used in the client’s market and look for opportunities their competitors are missing.
