Based on the competitive and keyword research results, we create a parent list of keywords that offer the highest potential for gains in visibility, traffic, engagement and acquisitions. They represent the best performing keywords in the client’s industry, and are the top priority keywords that will be used to optimize their campaign. This list is also reviewed and finalized by the client.
INSTRUCTION: See video tutorial
- Use the Keyword List template to organize the target keywords. With a list of high value and relevant keywords, we can implement a keyword optimization strategy that has the highest probability of success.
- In the Keyword List template, map out the target keywords to the most relevant pages on the client’s website (i.e. 2-6 keywords per page). The number of pages to optimize is based on their selected plan.
For example: Keyword: search engine optimization Slug: www.kika.ca/services/search-engine-optimization
<H1> search engine optimization services
<H2> what is search engine optimization
<H2> why is search engine optimization important
<H2> professional and affordable search engine optimization services
<H2> search engine optimization services cost & packages - Use Semrush Position Tracking to add the client’s final list of target keywords. Position Tracking allows us to track the daily rankings of our clients’ target keywords and tells us how well their campaign is performing. The client’s competitors are also added to the Position Tracking so we can keep track of their online visibility compared to their competitors.
- Review and update the list as new insights and trends are made available.
