Audit Report
We synthesize our key findings into a detailed audit report that will help clients understand where they stand now. It summarizes the key problems and opportunities uncovered in our analysis, as well as a list of recommended solutions to improve the client’s onsite and offsite performance, including recommendations for optimizing existing pages for their target keywords, including title, description, keyword density, internal linking and rich snippet markup.
Once we’ve conducted the audit everyone should have a clear picture of what’s working and what’s not working in the client’s current campaign. It should also be evident which strategies need to be updated and which need to be deleted altogether. The audit can also uncover toxic keywords or fraudulent accounts—a fake branded Twitter profile, for example— which gives us the opportunity to prepare a game plan with the client on how to resolve these issues.
Auditing our client’s campaigns is an ongoing process and should be maintained regularly, especially as the client scales their business.
