Grow your business by up to 500% with our Vancouver fractional CMO consulting and agency services for corporate and digital startups.

Are you a business looking for high-level strategic marketing leadership and direction? Kika is a full-service Vancouver marketing agency with over 18 years of experience in all facets of marketing. Our fractional CMO consultants operate as an extension of your marketing team, helping you optimize your marketing efficiency by up to 500% without expanding your budget.

KIKA | Fractional CMO

Fractional CMO Services for Startups: Saas, B2B + B2C

Kika provides fully-integrated fractional CMO services to local Vancouver and
international companies in various growth stages and industries.

SaaS Startups

As a software as a service (SaaS) corporation, your ultimate goal is to grow market share rapidly while managing your burn rate. Our fractional CMOs work with your management team to clarify your target audience and reach as many leads as possible while ensuring marketing spend remains efficient. We may work alongside your existing in-house marketing team, or in conjunction with third-party agencies that are already under contract to verify, strategize and optimize marketing efforts.

B2B Startups

If you’re a B2B business, then you know how important it is to have a strong market presence. With Kika, you are supported by a team of experienced marketing professionals who work closely with you to develop and implement a tailored marketing plan designed to increase leads, brand awareness, and sales. Whether you need help with brand development, lead generation, or customer acquisition, we can tailor our services to meet your specific needs. And because we’re fractionally invested, you can be confident that we’re fully committed to your success.

B2C Startups

Our fractional CMO services are perfect for B2C businesses of all sizes who want to improve their marketing and grow their customer base. With Kika, you’ll get access to an experienced Chief Marketing Officer who will work with you to develop and implement a customized marketing plan that fits your specific business goals. We’ll help you identify your target audience, craft compelling messaging, and create engaging content that attracts and engages more customers. And because we only work with a limited number of clients at a time, you can be confident that you’ll receive the personalized attention and support you need to succeed.

Why Kika?

With over 18 years of experience in the marketing space, Kika brings a wealth of knowledge to the table. Our professional fractional CMOs know what it takes to succeed in today’s competitive landscape. They have spent years fine-tuning their marketing skills, and they know how to develop and implement effective traditional and digital marketing campaigns that drive results.

Our fractional CMOs also have at their disposal an in-house team of experienced marketers, designers and developers that they can draw from to craft and manage custom-integrated solutions tailored to local and international companies

Because our fractional CMOs are usually hired on a monthly or project basis, they offer a cost-effective solution compared to hiring a full-time Chief Marketing Officer (CMO) or Marketing Director. And best of all, you only pay for their services when you need them. This flexibility allows you to save money while still getting the expert marketing guidance you need.

Running a business is no easy feat—there are always a million things that need to be done, and there’s never enough time or resources to do them all. When you outsource your marketing to our fractional CMOs, you’ll be able to focus on your core business while leaving the marketing tasks in experienced hands. This will free up your time so that you can focus on other critical areas of your business and continue growing your company.

Our fractional CMOs offer an objective approach to your marketing efforts. Since they’re not part of your day-to-day operations, they can provide unbiased insights and recommendations on how to improve your marketing strategy. And because they are not bogged down by company politics or personal agendas, they are not afraid to challenge the status quo and think outside the box with fresh perspectives and innovative ideas to achieve your marketing goals.

We understand that success requires more than just good ideas; it requires hard work, dedication, and a commitment to continuously improving upon what you’ve already accomplished. That’s why we offer comprehensive support at every stage of the process, from initial consultation to post-implementation review. This means that you’ll have someone in your corner who is fully invested in helping you reach your marketing goals. We’ll track your progress in real-time and adjust our approach as necessary to help you achieve the best possible results.

Meet Our Vancouver Fractional CMOS

Our CMOs bring rock-solid marketing and leadership skills, sharp business acumen, as well as a
proven track record of leading companies to successful corporate mergers and acquisitions.

KIKA | Fractional CMO

Derek Pellizzari

With over 25 years of experience specializing in business management, corporate relations and client acquisition, Derek exemplifies the true meaning of leadership and entrepreneurship. He brings an extensive background in the cannabis, mining, construction and agriculture space—giving him a unique knack for identifying opportunities for growth.

Combining strategic thinking with pragmatic best practices, Derek works closely with every client to discover the path that best suits the needs of their business and goes above and beyond to ensure that each project is completed to the client’s requirements and budgets.

His steady-handed approach and strategic resourcefulness have been invaluable to the success of over 100 private and publicly-listed companies. His skills have been sought out by many, including Rubicon Organics, a licensed producer of organic cannabis in Washington, California and Canada, as well as, Golden Eagle group, a multimillion agri-business subsidiary of the Aquilini Investment Group. As Vice President, he oversaw many projects including the $180 million real-estate development at King Edward Village in Vancouver.

Annika Panzini

Annika leverages 20 years of strategic business dynamics and diverse capabilities in both traditional and digital channels to formulate innovative marketing strategies for our local and international clients. Possessing a keen creative eye as well as sharp project management skills, Annika brings experience in marketing communications, operational management and business consulting, including 15 years in leadership roles overseeing marketing teams ranging in size from 3 to 25 people.

Over the course of her career, Annika has presided on over 300 brand launches across multiple business verticals. She has successfully guided each client through the development and execution of custom marketing plans, product launches and rebranding initiatives. She also has experience working with high-growth startups on investor communications designed to build visibility and generate interest from potential investors and partners.

Annika graduated with honors from Concordia University’s John Molson School of Business in Montreal with a B.Comm degree in International Business and a minor in Italian.

KIKA | Fractional CMO

Frequently Asked Questions

Got more questions? Check out our Support Centre.

Search engine optimization (SEO) is the process of increasing a website’s organic ranking in major search engines for a given list of relevant keyword phrases. This is accomplished by a combination of on-site optimization and off-site optimization techniques, including identifying the keyword phrases that are most beneficial to the website; optimizing the website’s meta-tags and page content; and removing barriers to search engine crawlers.

Whether you are building a new site or improving an old one, SEO plays a major role in optimizing your brand’s digital strategy and footprint. By boosting your search engine ranking, you’ll start to see an increase in the quality and quantity of traffic to your site.

You can expect to see results for some keywords starting 4-6 weeks after the final submission. Rankings usually stabilize after about two months. However, SEO is a long-term investment — your traffic rises continuously since more and more search engines index more and more optimized pages of your website. Full results will not be realized until 3-9 months depending on several factors including how strong the competition is in the online market and how new your website is.

It is not possible to guarantee you a particular ranking on any search engine. Google and most other search engines clearly state this on their website.

However, we give your website the best chance to achieve top 10 ranking by performing various on-page and off-page techniques to optimize your website organically. You will also need to invest in a suitable link building program for your website before you see visible improvements in rankings.

Technical SEO is meta information like page titles, meta-descriptions and tags. Technical content has an equal part in affecting our clients’ SEO rankings as blog posts or articles, so we want to maintain this just as we would any other content.

We enhance the website HTML coding, fixing the website search engine incompatibilities and errors, applying right meta tags, adjusting keywords density and positioning, internal link structure, improve website navigation structure and URLs.

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