<h2>Introduction</h2>
<span style=”font-weight: 400;”>This section is designed to help you understand Kika’s research process where an overall analysis is performed of their current situation to assess and get a clear picture of what actions are needed to best optimize the client’s campaign.</span>
<b>Folder Path:</b>
<span style=”font-weight: 400;”>My Drive > KIKA (SHARED) > 02 PROJECTS > [CLIENT] > </span><span style=”font-weight: 400;”>07 ONLINE > SEO > </span><a href=”https://drive.google.com/drive/folders/1c5rLI9xooz9xI99Q7zdPrlMOZemkORj5″ target=”_blank” rel=”noopener”><span style=”font-weight: 400;”>02 RESEARCH</span></a>
<span style=”font-weight: 400;”>My Drive > KIKA (SHARED) > 02 PROJECTS > [CLIENT] > </span><span style=”font-weight: 400;”>07 ONLINE > SEO > </span><a href=”https://drive.google.com/drive/folders/1qsX4ZjaR6O3bQNtBTBicZas4SZFxAmzg” target=”_blank” rel=”noopener”><span style=”font-weight: 400;”>03 AUDIT</span></a>
<strong>In this section</strong>
<ul>
<li><a href=”https://kika.ca/kb/docs/company-analysis/”><span style=”font-weight: 400;”>Company Analysis</span></a></li>
<li><a href=”https://kika.ca/kb/docs/market-research/”><span style=”font-weight: 400;”>Market Research</span></a></li>
<li><a href=”https://kika.ca/kb/docs/competitive-research/”><span style=”font-weight: 400;”>Competitive Research</span></a></li>
<li><a href=”https://kika.ca/kb/docs/keyword-research/”><span style=”font-weight: 400;”>Keyword Research</span></a></li>
<li><a href=”https://kika.ca/kb/docs/google-accounts-audit/”><span style=”font-weight: 400;”>Google Accounts Audit</span></a></li>
<li><a href=”https://kika.ca/kb/docs/website-audit/”><span style=”font-weight: 400;”>Website Audit</span></a></li>
<li><a href=”https://kika.ca/kb/docs/backlinks-analysis/”><span style=”font-weight: 400;”>Backlinks Analysis</span></a></li>
<li><a href=”https://kika.ca/kb/docs/audit-report/”><span style=”font-weight: 400;”>Audit Report</span></a></li>
</ul>
<h2>Tools & Resources</h2>
