We use a proven approach to take an in-depth look into your current website and provide a detailed plan that improves all aspects of your website.

1. We evaluate the needs of your company to create an optimal strategy.

Before Kika begins auditing your website, it’s important that we sit down with you and determine what you want your website to achieve. That way, we’re always certain that your website audit provides the desired results, and is also tailored to your business objectives, brand identity and target market. 

Each website audit project begins with you completing a questionnaire about the site’s business objectives and a description of the site’s three most important user groups and their goals. This is also where we gather all relevant information and materials. From here, Kika will schedule a kickoff meeting where we will review the provided information, outline the next steps, discuss your expectations and answer any questions you and your team may have. 

2. We assess your website to get a complete picture of the situation.

Once Kika knows what you want, we then conduct an in-depth analysis and evaluation of your website’s key frontend and backend components to identify areas that need improvement for maximum effectiveness. Our experience in designing and developing dynamic and engaging websites and our particular skills in online marketing allow us to determine the quality of specific aspects of your site, such as usability, visitor friendliness and profitability. Kika goes into great depth to give you an honest, realistic picture.

3. We formulate a game plan to help you achieve the results you want.

Once we’ve determined what your website is currently achieving, we can place the results against your business objectives and develop a website strategy catered to the specific needs of your business. Kika’s web marketing experts define concrete actions and strategies that are geared toward delivering an exceptional ROI. Our recommendations are bound to help increase your site’s usability, boost conversation and reduce bounce rates. 

At the end of this website audit process, we distil our findings into a detailed audit report that will become your roadmap to success. It summarizes our observations and recommendations in an easy-to-understand format outlining the current state of your website, the steps necessary to put it on the right path and the benefits of each to your end-game to improve your site’s usability, user engagement and profitability.

There's no denying that a website audit can be a big undertaking. After all, you're essentially taking an in-depth look at every aspect of your website to see what's working and what isn't. But how long does a website audit actually take? Our full website audit service can take between 2 weeks and 8 weeks to complete. Below, we've broken down the different steps involved in a website audit so you can get a better understanding of just how long the process takes from start to finish.

1.Planning & Preparation (1-2 weeks)

The first step in any website audit is planning and preparation. This is where we'll define your goals and scope of the project, and also put together a team of individuals who will be responsible for conducting the actual audit. This phase of the project can take 1-2 weeks depending on the size and complexity of your website.

2. Research & Data Collection (2-4 weeks)

In this phase, we will research your current website performance to identify any areas where your website could be improved. This data will serve as a baseline against which we can measure the impact of any changes you make after the audit. There are various tools we’ll use to collect data, including Google Analytics, Google Search Console, Screaming Frog, Ahrefs and Semrush. Data collection can take anywhere from 2-4 weeks depending on the size of your website and the amount of data that needs to be collected.

3. Report Development (1-2 weeks)

After the data has been collected, it's time to develop the audit report. The audit report is a document that outlines our findings from the research and analysis phase. It provides the best strategy for you moving forward and includes recommendations on what changes to implement for improving your website. Once the report is complete, we will send it to you for review. Report development can take 1-2 weeks depending on the size and complexity of your report.

4. Implementation (Varies)

Once you've identified areas of improvement, it's time to start implementing the changes recommended in the report to your website. The timeframe for this phase will vary depending on the nature of the changes being made but could take anywhere from a few days to a few weeks. In some cases, the implementation may even require redesigning your entire website which could take several months or more. Once the changes have been made, we will re-evaluate your website to ensure that it is performing as well as it should be. 

5. Monitoring & Maintenance (Ongoing)

The final step in any website audit is monitoring and maintenance. This is an ongoing process that should be conducted regularly (monthly, quarterly, etc.) to ensure that your website remains compliant with best practices and continues to perform optimally. There is no set timeframe for this phase as it will vary depending on the needs of your website.

The cost of a website audit will vary depending on the auditor's experience and location, as well as the size and complexity of your website. In most cases, website auditors will charge you an average hourly rate of $100-$150 per hour. If your scope of work is larger and/or your audit is expected to take longer to complete, then you’ll most likely be charged a flat project fee of $2,000-$5,000+.

As a reputable website audit company based in Vancouver, Kika provides an unbiased, third-party perspective on your website's strengths and weaknesses. Our team of experts will provide an objective evaluation of your website and give you actionable insights and recommendations based on best practices in web design, user experience, search engine optimization, and more. We can also help you set achievable goals for your website and create a plan for reaching them.

The website audit reports that we develop are comprehensive, yet easy to understand. It can include many different elements, however, we make sure to tailor the reports so it only covers the key components that are relevant to your needs.

Below is a typical outline that covers all the main areas of a website audit report.

Conducting a website audit is no small feat. It requires strategy, careful planning, and most importantly, a great team that is well-versed in all things web-related. We’ve outlined below the key team roles and explained what each member will be responsible for. Each member of the team brings something unique to the table and together they provide a well-rounded perspective of the website being audited. 

1. Web Auditor

The auditor is responsible for leading the audit process and ensuring that all aspects of the website are covered. This includes assessing the website's code, architecture, content, design, and performance. Once the audit is complete, the auditor will compile a report detailing the team’s findings and recommendations.

2. Web Developer

The developer's role is to review the codebase and identify any technical issues that may be impacting the website. This includes problems with site structure, broken links, and errors in the code.

3. UI/UX Designer

The designer's role is to assess the visual appearance of the website and identify any areas that need improvement. This includes assessing the usability of the site, evaluating design elements, and making recommendations for improvements.

4. SEO Specialist

The SEO specialist's role is to evaluate the website's compliance with best practices for search engine optimization. This includes assessing things like title tags, meta descriptions, header tags, alt text, and keyword density.

5. System Administrator

The system administrator's role is to check the health of the website’s server environment. This includes hosting, domain names, DNS settings, email accounts, and security settings. 

A website audit is the foundation of a successful SEO strategy. Search engines are constantly changing their algorithms and a website audit ensures that we can identify areas that need improvement so that we can then make the necessary changes to keep your site optimized and compliant with the latest search engine updates.

A website audit can help improve your online presence in the following ways. First, it identifies technical errors that could be preventing search engines from indexing your site properly. Second, it analyzes your content to ensure that it is keyword rich and informative. Third, it checks for broken links and outdated information. Finally, it evaluates your site’s code to ensure that it is well-written and free of errors.

A website security audit is a comprehensive assessment of your website's security posture. It includes an evaluation of your website's hosting environment, application security, authentication and authorization mechanisms, and data security. The goal of a website security audit is to identify vulnerabilities that could be exploited by attackers and recommend remediation steps to mitigate those risks. By conducting a regular website security audit, you can ensure that your website remains secure against potential attacks.

Strategic marketing helps businesses create and implement a marketing strategy. This can involve anything from market research and analysis to the development and execution of marketing campaigns. In many cases, strategic marketing services also include public relations and branding services.

There are a number of ways that your business can benefit from strategic marketing services. Perhaps the most obvious benefit is that you can increase your customer base and grow your business. However, there are other benefits as well, such as:

1. You can improve your brand recognition and reputation.
2. You can develop more efficient and effective marketing strategies and campaigns.
3. You can increase your sales and profits.
4. You can attract new customers and retain existing ones.
5. You can enter new markets and expand your business.

Strategic marketing can help you achieve all of these goals, and more. If you want to grow your business and increase your profits, then you should consider investing in strategic marketing services.

Here is a look at the key team roles typically involved in the strategic marketing planning process.

1. Marketing Manager

The marketing manager is responsible for spearheading the strategic marketing process. They work with other members of the marketing team to develop objectives, allocate resources, and set timelines. The marketing manager is also responsible for ensuring that the strategy stays on track and adapts to changes in the marketplace.

2. Account Manager

The account manager is responsible for developing and maintaining relationships with our clients. They provide account management services such as client communication and invoicing. They also develop proposals and presentations for new business opportunities. In addition, they provide input on strategic marketing decisions. 

3. Team Lead

The team lead is responsible for managing the day-to-day operations of the team. They create project schedules, assign tasks to team members, and track project progress. In addition, they provide input on strategic decisions and offer guidance to team members. 

4. Project Coordinator

The project coordinator is responsible for coordinating all aspects of the project including task assignments, deadlines, and deliverables. In addition, they act as a point of contact for team members and provide input on strategic decisions. 

There are tons of marketing agencies out there, so what makes Kika different from other strategic marketing agencies? 

For starters, we take a completely holistic approach to marketing. We believe that in order to be truly successful, all aspects of your marketing must work together seamlessly. From your website to your social media presence to the way you answer customer inquiries, everything must reflect your brand and support your business goals. 

We also believe that marketing is about more than just creating pretty ads or scheduling posts on social media. It's about understanding your target market and knowing how to reach them effectively. It's about building relationships and connecting with your customers on a deeper level.

Lastly, our team of professional experts has a wealth of experience in all aspects of marketing, from brand development and advertising to digital marketing and public relations. We work closely with our clients to create customized strategies that will help them reach their target audiences and achieve their desired results. At Kika, we understand that every business is unique and we take the time to get to know your business inside and out.

If you're looking for a strategic marketing agency that will take the time to really get to know your business and create a tailor-made plan, then contact Kika today . We would be happy to discuss your specific needs and see how we can help you achieve your business goals.

A strategic marketing company can provide expert insights and recommendations to help your business reach its target market more effectively. They will work with you to develop a comprehensive marketing strategy that aligns with your business goals and objectives. They will also help you to identify your target market and position your products and services in the marketplace. In addition, they will work with you to create campaigns that are designed to generate leads and sales.

A good strategic marketing company will also provide ongoing support and consultation, so you can continue to reap the benefits of their expertise long after the initial strategy has been put into place. If you're looking for help taking your business to the next level, a strategic marketing company may be just what you need.

Yes, small businesses can definitely benefit from strategic marketing services. A good marketing strategy can help a small business compete with much larger businesses by helping them to focus their efforts and resources in the right areas, and by providing them with a plan of action that is achievable and realistic.

A professional marketing agency will have a lot of experience and expertise in helping small businesses to reach their target markets, and they will be able to provide your business with a range of services such as market research, branding, website design and development, SEO, social media marketing, and lead generation. So if you're looking for ways to grow your business, then it's definitely worth considering hiring a professional marketing agency.

A marketing audit is a comprehensive, strategic analysis of all aspects of a company's current marketing activities. It’s an essential tool for any business that wants to take a holistic view of its marketing efforts and identify opportunities and potential areas for improvement.  

At Kika, we provide an unbiased overview of what's working and what isn’t, as well as recommendations for how to improve your marketing efforts going forward. This includes all channels that are currently leveraged to generate new customers and the effectiveness of current marketing efforts on these channels. A marketing audit will also look at new channels that may be more cost-effective than current channels, which may further optimize marketing spend.

Depending on the size and scope of the project, a marketing audit can take as little as one week or as long as several months. For a small business with a limited marketing budget, a one-week audit may be sufficient. However, for a larger business with a more complex marketing operation, a longer audit may be necessary. The length of time required for a marketing audit also depends on the level of detail that is required. A basic marketing audit will assess your current marketing activities and make recommendations for improvements. A more comprehensive audit will not only assess your current activities, but will also include market research, an analysis of your competitors, and customer interviews. 

Just as financial audits are performed to ensure the accuracy of a company's financial statements, marketing audits should be conducted on a regular basis to assess the effectiveness of a company's marketing strategy. A marketing audit should be performed at least once a year, and more frequently if there have been significant changes in the marketplace or within the company (such as a change in leadership).

Here are some scenarios and trigger points that will tell you the time is right to perform a marketing audit:

• You have zero, limited, conflicting or even suspect information about a business issue that needs to be addressed now.
• You know or sense that all is not right with your customers, distributors, suppliers, partners and/or investors.
• You are losing ground to competitors, but are not sure why.
• You need to perform due diligence for M&A or divestiture planning.
• Groups or individuals within your company do not recognize the existence of a problem or its magnitude, and you need independent validation.

Below we explain the steps involved in conducting a marketing audit.

1. We inform all your marketing decisions with in-depth research.

Our marketing audits begin with the collection of an impressive amount of relevant and accurate information from reputable publications, the Internet, paid database services and other published sources. We then move towards conducting field research and in-depth interviews with key customers and industry experts to get the real insights behind all the published facts.

Kika’s approach to research is simple but effective, guaranteeing that you get the information necessary to take the right path to success. It includes using proven research techniques to collect both qualitative and quantitative data, while always ensuring that the data being collected comes from relevant and reliable sources. 

2. We assess your situation with our rigorous and comprehensive methodology.

During our marketing audits, all aspects of your marketing strategy will be reviewed and evaluated. This includes everything from your overall brand identity and positioning, to your website design and content, to your social media presence, to your paid advertising campaigns.

We sift through and organize the collected data to analyze it in-depth and reveal its deepest insights. This includes analyzing your competitive landscape, consumer preferences and buying trends, and current marketing strategies. The goal here is to identify opportunities and problems that you need to know about so we can arrive at better-informed conclusions.

3. We take control of your company’s future with a solid plan of action.

Once the audit is complete, our marketing analysts will distill their findings into a professional report outlining areas for improvement and recommendations for how to optimize your marketing strategy going forward. Since all of our conclusions are based on expert knowledge and hard facts.

When it comes to determining how much you should spend on a marketing audit, there is no one-size-fits-all answer. The cost will vary depending on factors such as the size and scope of the project, the level of expertise required, and the amount of time needed to complete the audit. 

Many consultants in Vancouver will charge by the hour, with rates ranging from $100 to $300 per hour. Some consultants will charge a flat fee for an entire project, which can be anywhere from a few hundred dollars to several thousand dollars depending on the size and scope of the audit. 

For comprehensive audits with an extended scope of work, consultants will usually charge a monthly retainer fee, which can range from $500 to $5,000 per month. In some cases, a consultant may agree to charge a percentage of your total marketing budget, typically 5-10%. 

A digital marketing audit is an in-depth analysis of your online performance. It provides you with an objective, third-party assessment of your digital marketing efforts and how well they align with your business goals. They are an excellent way to improve your online performance because they identify areas of weakness and recommend specific actions you can take to improve your results. 

Here are three ways that our digital marketing audits can help improve your online performance. 

1. Increase Online Visibility

One of the main goals of a digital marketing audit is to increase your visibility online. We do this by taking a close look at your website and making sure that it is optimized for search engines. We also analyze your social media presence and make sure that you are active on the platforms where your target audience is most likely to be found. In addition, we evaluate the quality and quantity of your content to ensure that it is resonating with your audience. 

2. Improve Website Traffic

Increasing your visibility online will inevitably lead to an increase in website traffic. But there are other ways to improve website traffic as well. For example, we may recommend adding CTAs (calls-to-action) to your website or blog posts that encourage visitors to take action, such as subscribing to your email list or following you on social media. In addition, we may suggest ways to make it easier for people who land on your website from external sources (such as social media or search engines) to navigate to other pages on your site. 

3. Generate More Leads 

Once you have increased visibility and improved website traffic, it’s time to start generating leads. A digital marketing audit will identify opportunities for generating more leads through things like gated content offers and lead capture forms. In addition, we’ll take a close look at your conversion rate optimization (CRO) efforts to ensure that you are maximizing the number of leads that you convert into customers.

In order to measure the health of your social media marketing campaigns, we use various metrics to get a clear picture of how well your campaigns are performing and where there is room for improvement. 

1. Number of Followers

The number of followers is a good indicator of brand awareness and reach. If you have a large number of followers on one platform but a relatively small number on another, it could be indicative of a problem with your content strategy on the latter platform.

2. Number of Engagements

Engagements refer to any type of interaction that a user has with your content, such as likes, comments, shares, and clicks. A high number of engagements indicates that users are interested in your content and are interacting with it.

3. Click-Through Rate

The click-through rate (CTR) measures the percentage of people who see your post and click on the link in it. A high CTR indicates that your content is relevant and interesting to your target audience.

4. Cost per Lead

The cost per lead (CPL) measures how much it costs you to generate a lead through your social media marketing campaign. To calculate CPL, we divide the total cost of your campaign by the number of leads generated. A low CPL indicates that your campaign is generating leads at a low cost, which is obviously desirable. 

5. Customer Lifetime Value

The customer lifetime value (CLV) measures how much revenue a customer generates during their lifetime. A high CLV indicates that customers who interact with your brand tend to stick around and spend money over time, which obviously has positive implications for your bottom line.

Some of the most common issues that we find when auditing a client’s content marketing efforts include lack of focus, outdated information, irrelevant topics and poor writing quality—but these are certainly not the only ones. Not only do these issues make your business look bad, but they also jeopardize your credibility and deter people from reading your content. By keeping an eye out for these red flags, you can ensure that your content marketing efforts are more effective than ever before.

We look at several factors during an email marketing audit to help us identify ways to improve your email marketing strategy and increase its overall performance. 

1. Open and Click-Through Rates

One of the most important things to look at during an email marketing audit is your open and click-through rates. Your open rate indicates how many people actually opened the email, while your click-through rate tells you how many people clicked on at least one link within the email. If either of these numbers is low, it could be indicative of a problem with your email content or design. We’ll provide recommendations to make sure your subject lines are attention-grabbing and that your email design is easy to navigate.

2. Bounce Rate

Your bounce rate is the percentage of people who tried to open your email but were unsuccessful. There are two types of bounces: soft bounces and hard bounces. Soft bounces occur when an email is returned because the recipient's inbox is full or their server is down. Hard bounces happen when an address is invalid (e.g., typos, old domain names that have been changed, etc.). If you have a high bounce rate, we’ll recommend methods to clean up your mailing list so that you're only sending emails to active users.

3. Spam Score

Every email has a spam score, which is determined by a number of factors, including the number of links in the email, the use of keyword stuffing, and more. A high spam score can land your emails in recipients' spam folders, which obviously isn't ideal. During the audit, we’ll work to identify the elements that are marking your emails as spammy and provide recommendations to improve your score.  

4. List Growth Rate

Your list growth rate indicates how many new subscribers you're gaining. If this number isn't growing (or is even declining), it's a sign that you need to focus on acquiring new subscribers through various lead-generation initiatives. A healthy list growth rate will help ensure that your business continues to reach new people with each passing month.

A comprehensive marketing audit will take into account all aspects of your company’s marketing activities, including your advertising, public relations, digital marketing, and more. The report will also include findings and recommendations for how to improve your marketing strategy going forward.

Kika is a full-service marketing agency that specializes in helping businesses achieve their marketing goals. We offer a wide range of services , including market research, brand strategy, creative design, and digital marketing. What sets us apart from other agencies is our focus on results. We work closely with our clients to develop tailor-made strategies that are designed to achieve specific objectives. We also have a team of experienced professionals who are experts in their respective fields. This allows us to offer our clients the best possible advice and guidance. If you’re looking for a marketing partner that will help you reach your goals, contact Kika today .

As a full-service marketing agency , Kika provides a wide range of services that can benefit any business, large or small. We are experts in brand management, market research and strategy development. We can also help with creative execution, social media campaigns, and website development.

One of the biggest advantages of working with Kika is that we have a team of professionals with different areas of expertise. This means that businesses can get comprehensive services all in one place, rather than having to outsource to multiple vendors. We can also provide an objective perspective on marketing initiatives and offer unbiased advice. In addition, we have established relationships with media outlets and other vendors, which can save businesses time and money. Ultimately, working with a marketing agency like Kika can help businesses to achieve their marketing goals more efficiently and effectively.

As a full-service marketing agency, Kika can produce a variety of results, depending on the scope of our involvement. For example, we might help a company to raise brand awareness, generate more customers, improve customer satisfaction and get more sales. Ultimately, businesses that are looking to achieve specific results should consider working with a marketing agency.

Kika uses a variety of metrics to measure success. One common metric is customer acquisition rate, or the number of new customers that a business brings in over a period of time. We may also track customer retention rate, or the percentage of customers who continue to use a business's services after initial sign-up. Another key metric is customer lifetime value, or the total amount of revenue that a customer generates for a business over the course of their relationship. 

An important metric is conversion rate, which measures how many potential customers complete a desired action, such as making a purchase, submitting a web form or signing up for a newsletter. We work to increase the number of conversions by creating targeted campaigns and measuring the results. By tracking the number of conversions, we can determine which approaches are most effective and adjust our strategies accordingly. 

In addition to looking at conversion rates, we also often track other metrics, such as cost per lead, web traffic, brand mentions, surveys and customer feedback. By keeping an eye on these different measures of success, we can ensure that we are meeting our clients' needs and achieving their desired results.

Marketing teams are under constant pressure to produce results, whether it’s increasing leads, growing revenue, or improving customer retention. In order to meet these goals, organizations are turning to fractional CMOs. 

A fractional CMO stands for Fractional Chief Marketing Officer, a high-level C-suite position in the corporate organizational chart. A fractional CMO is a part-time, on-demand CMO who can provide the same level of expertise and experience as a full-time CMO but at a fraction of the cost. Fractional CMOs are often used by small to mid-sized companies that don't have the need or budget for a full-time CMO but still want access to the high-level strategic marketing insights and direction that a CMO can provide.

A fractional CMO works with businesses for a fixed amount of time, set hourly or monthly according to the business's needs. They provide high-level strategic marketing guidance and support to small or growing businesses on an as-needed basis.

When you hire a fractional CMO consultant, the first thing they'll do is get to know your business inside and out. They'll review your existing marketing efforts, talk to your team, and assess your target market and competition. Once they have a solid understanding of your business and goals, they'll develop a customized marketing plan that aligns with your business goals. From there, the fractional CMO will work with your team to implement the plan and track progress along the way. Depending on the scope of the project, they may also provide ongoing guidance and support as your marketing efforts progress.

While both marketing consultants and fractional CMOs play important roles in helping businesses achieve their marketing goals, there are some key differences between the two. Marketing consultants are typically hired on a project basis to provide strategic guidance and help with marketing plans and execution. Fractional CMOs, on the other hand, are typically hired on an ongoing basis to provide strategic leadership and oversight for all aspects of marketing for a company. No matter which type of professional you choose, it's important to find someone who you can trust and who has experience helping businesses achieve their marketing goals.

In Vancouver, the approximate cost of a CMO is between $250 and $375 per hour, which is charged by the month or by the project. This may also vary based on the scope of work, hours under contract and CMO experience. For startup companies, it is not uncommon for a fractional CMO to forego payment and instead provide services for shares. This mutual compensation structure aligns the outcome of both the business and CMO while maximizing capital for growth.

Marketing is a crucial element of any successful business, but it's especially important for B2B SaaS startups. A well-executed marketing strategy can help a startup acquire new customers, retain existing customers, and grow its revenue. However, marketing is a complex and ever-changing field, which can make it difficult for startups to keep up with the latest trends and best practices. That's where a fractional CMO agency comes in—by outsourcing your marketing tasks to an experienced fractional CMO team, you'll be able to focus on your core business while leaving the marketing in expert hands.