Media Buy Services

Maximize your exposure and
reach with well-placed ads

Knowing when and where to buy optimal ad space is a refined skill.
Save time and resources by going through Kika. Our years of experience
and close relations with media providers allow us to book the best ad
spaces in key print, out-of-home and digital media outlets, ensuring your
ads are well-positioned and get maximum impact for your budget.

Core Features of Media Buy

Our media buy packages include a full set of features tailored to your business.

Market Research

We gather data on the latest trends to get a picture of where the market is moving and identify potential opportunities to support, and even drive, your campaign.

Strategy Workshop

Workshops help to align your team around a media buy strategy that builds hype and generates exposure around your brand. It’s a rare opportunity to brainstorm and collaborate in real-time to set the tone for the rest of the work.

Media Plan

We guide all actions around your media buy program by developing a media plan designed to maximize your reach across well-placed ads in print, out-of-home and digital media.

Media List

A targeted media list ensures we build a campaign with the most reach for the budget. It includes a selection of the best media candidates based on their reach, relevance and audience.

Media Buy Schedule Setup

Our media planners plot the media buys as well as seasonality and promotional opportunities. It outlines the media to be used, dates on which ads are to appear, size of the ads, and cost of space.

Ad Design System

Our design team are experts at developing branded ad design templates that are not only visually captivating but that also get your message across, compelling people to buy into your brand.

Ad Space Procurement

Ensure you get maximum value for your ad spend. We leverage our connections to negotiate and book ad space in key print, out-of-home and digital media channels.

Media Buy Reporting

A pre-buy report is prepared to present the details of the media purchased and then a post-buy report is provided at the end to communicate the results and effectiveness of your campaign.

Competitive Analysis

Get insights into how you fit within your competitive landscape. We take a deep dive into your key rivals so we can create a value proposition that sets you apart.

Brand Monitoring Setup

We set up your campaign on our brand monitoring platform. It allows us to track any mentions made in the digital space and determine how your ad campaign is performing.

Media Buy Optimization

Once your media buy campaign is launched, we continuously monitor, audit and optimize its performance to ensure accountability and a positive return on investment.

Media Buy Management

We plan, direct and coordinate ongoing media planning and buying activities to maintain maximum exposure and impact for your advertising dollar.

Included Media Buy Services

Kika provides a broad range of media buy solutions. For online media buy, see our Digital Advertising service.

Print Media Buy

Our print media buy service includes but is not limited to:

  • Advertorials
  • Classified ads
  • Newspapers
  • Magazines

Broadcast Media Buy

Our broadcast media buy service includes but is not limited to:

  • Radio
  • Television
  • Podcasts

Digital Media Buy

Our digital media buy service includes but is not limited to:

  • Digital displays
  • Digital screens
  • Digital magazines

OOH Outdoor Media Buy

Our out-of-home outdoor media buy service includes but is not limited to:

  • Billboards
  • Wallscapes
  • Street banners
  • Posters

OOH Transit Media Buy

Our out-of-home transit media buy service includes but is not limited to:

  • Bus displays
  • Subway displays
  • Commuter rail displays
  • Taxi displays
  • Bike station displays
  • Truck station displays
  • Airport displays
  • Aircraft displays

OOH Cinema Media Buy

Our out-of-home cinema media buy service includes but is not limited to:

  • Preshows
  • Movie theatre displays

Kika specialises in offering traditional and digital media buy services. This includes negotiating and booking ad space in key print, TV, radio, out-of-home and digital media channels.

Don’t let your message go to waste.

Delivering a well-crafted message to your customer, effectively and cost-efficiently, is the job of a media professional. Without the right kind of distribution, all the efforts to craft your message and adapt it to its medium will have been wasted – and no one wants to waste their advertising budget or creative messages on a badly reasoned media plan or poorly purchased media space.

That’s why Kika’s seasoned media buy professionals specialize in determining the true value of any media purchase made from targeted print, TV, radio, out-of-home or digital media outlets. We take the time to understand your individual needs in order to provide you with the most appropriate media buy service. We know that one size does not fit all, and we are determined to find your size. Our media buying strategists can tell you everything you need to know about the who, what, when, where and why of your media purchase.

Get the right bang for your buck.

We employ the latest industry and privately sanctioned research studies when creating objective and actionable media recommendations. In addition, we use some of the most sophisticated software programs specifically designed for media analysis to ensure accountability for our clients. This technology allows us to track and monitor the media purchase, provide detailed reports and evaluate the performance of the media purchase throughout the life of the campaign. This monitoring allows us to ensure that media outlets act in a responsible manner. That way we can quantify the delivery of your media expenditure, regardless of the season or medium.

Our connections are your connections.

By working closely with our preferred media partners, we have also fostered strong ongoing relationships with them. This has given us broad media inventory availability, which in turn, allows you to get instant access to special opportunities, promotions/contests and media considerations. Beyond negotiating a strong media buy at every opportunity, we are always exploring the media market and leveraging our media relationships and contacts to increase the breadth of your media purchase with add-ons like free added media, promotions and editorials.

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