Email Marketing Agency Services

Generate leads and promote
your business through email automation

Email marketing is one of the most effective online marketing
strategies. Our team of email marketing experts use effective customer
acquisition and engagement tactics to generate leads and retain your
most valuable users, meant to increase sales and foster brand loyalty.

Entrust your email marketing campaigns to certified experts

Core Features of Email Marketing

Each email marketing package comes with a full set of initiatives specially adapted to fit your needs.

Email Campaign Audit

We run a thorough audit to analyze the factors that influence email marketing success. We can help you pinpoint issues with your lists, timing, content and much more that can keep your campaigns from achieving higher click-through and conversion rates.

Strategic Email Marketing Plan

All successful campaigns begin with a strategy. We develop strategic email marketing plans outlining tactical objectives and the communication style we plan to implement over the course of your campaign.

List Integration & Segmentation

Segmented campaigns deliver a higher ROI than traditional subscriber lists. In order to send targeted and personalized emails, we can help you group your customers into dynamic segments based on set criteria such as interests and level of engagement.

Analytics Integration

We integrate your email marketing platform with your Google Analytics and web analytics to identify the source of clicks coming from a specific email campaign. This is important as it shows us how successful your newsletters are and helps us plan your future campaigns.

Email Newsletter Design

Email design matters in any successful email marketing campaign. We design user-friendly and easy to read email templates based on your brand’s image to deliver a consistent visual experience to the users.

Marketing Automation Setup

Email automation helps trigger personalized customer experience across key points of the customer lifecycle. We help you set up basic flows such as a welcome series and abandoned cart to retain more customers.

Newsletter Creation

We craft attractive newsletters that appeal to your target audience. The newsletters will feature engaging and relevant content to achieve maximum click-through and conversion rates.

Detailed Email Marketing Reporting

We send you a monthly report outlining the status of your email campaign including audience growth and campaign engagement. With our email marketing platform, you can also review individual campaign reports after every email we send directly from our account dashboard.

Competitive Email Marketing Analysis

Get insights into your competitors’ email marketing activities and strategies. We take an in-depth look at your competitors’ best practices to understand what is working well and how you can emulate their success in your own tactics.

Editorial Calendar Setup

We create a customized editorial calendar framework for you to establish direction and consistency for your email campaigns. This calendar will include various forms of content and scheduled publishing times so your audience comes to expect content from you.

Platform Account Setup

Initial account setup can be tedious. We choose and set up the right email marketing platform based on features and capabilities that will work for you and your business.

Opt-In Forms Integration

To start generating leads, your website needs clear and well-placed opt-in forms that get attention and encourage people to sign up. We integrate such forms with proven offers that will entice users to input their email.

Email Marketing Campaign Optimization

Our email marketers are highly strategic and thoroughly analyze data to truly understand their click throughs, open rates and overall engagement trends. We perform regular list cleanups, a/b split testing and more to understand what’s working for your audience.

Email Campaign Management

Every effective email marketing strategy needs consistent campaign management. We manage your day-to-day email campaign including list building, email and editorial calendar creation, budget management, as well as strategy and performance review and fine-tuning.

Proven Solutions

Our email marketing efforts are enhanced by robust tools and proprietary systems.

Advanced Analytics

Your Google Analytics is configured beyond its basic setup so we can collect
more advanced data that’s specific to your business. By tracking your data more
accurately, we can extract meaningful insights on ways to drive more traffic,
improve user experience, and optimize your online marketing campaigns.

INCLUDED FEATURES:

  • Create multiple views
  • Create events (e.g. account creation)
  • Define goals (e.g. demo request)
  • Implement ecommerce tracking
  • Set up content groups
  • Clean up parameters
  • Create custom alerts
  • Filter office IP

Marketing Calendar

Our marketing calendar fosters enhanced collaboration and improved tracking
through the editorial process. It ensures that everyone works from a centralized
schedule to plan, produce and execute new activities and content across various
channels and platforms, all in one single interface.

INCLUDED FEATURES:

  • Plan and align marketing campaigns and activities.
  • Track product launches, seasonal promotions and other major events.
  • Assign writing and other tasks to key team members.
  • Create a publishing schedule to maintain consistency.

Marketing Management

We use the most powerful all-in-one web management and business intelligence
platform to manage your digital marketing campaigns. It monitors your online
visibility in real-time and provides key metrics and measurements to help us
audit our campaign efforts and measure its performance.

INCLUDED FEATURES:

  • Keyword Research
  • Audience Insights
  • Competitive Analysis
  • Rank Tracking
  • Link Building
  • Social Media Management
  • Content Creation + Distribution
  • Content Optimization

Real-Time Performance Dashboard

Our custom-built dashboard displays data-driven insights in real-time so you can
track how well your campaign is performing at any time of the day.

INCLUDED FEATURES:

  • Analytics Data: Get detailed stats on campaign performance and website traffic.
  • Funnel Analysis: Visualize your entire sales funnel and conversion rates.
  • Audience Insights: Identify your customer and how they interact with your site.
  • Advanced Filters: Customize your data to access specific insights.
  • Multiple Integrations: Get stats from Google solutions and other popular platforms.
  • Call Tracking: Keep track of inbound calls led by campaign efforts.
  • Download Reports: Generate PDF reports for any date range selected.
  • Mobile-Friendly: Access your dashboard from any device.

Status Reports

Our status reports provide timely updates on the progress and results of your
fully-managed strategic and digital marketing campaigns; outlining key data and
metrics, our achievements as well as suggestions for improving performance.

Key Benefits of Email Marketing

Our email marketing services offer unique advantages to your business.

Grow Curated Mailing List

We grow your subscriber list to increase your leads and qualified prospects. With this you’ll be able to reach your customers easier, deliver personalized messages and get them to return to your website.

Nurture Existing Subscribers

It takes time to build trust. We nurture and develop relationships with your customers and employees to be viewed by people as an expert, trusted leader and influencer in the industry.

Promote Business Activities

When you have an important event, news or sale coming, we’ll generate qualified interest in your activities by targeting the right segments and reminding your customers around important dates.

Foster Reader Engagement

We create curated content for your audience that keeps them highly engaged and interested in what you have to say, resulting in brand loyalty, and higher satisfaction and conversion rates.

Why Kika?

We maximize the investment on your campaign by controlling your marketing budget while ensuring maximum reach to customers who are likely to respond positively. By running targeted campaigns, we are able to stretch our marketing efforts and connect with the right audience at the right moment.

Our team of certified email marketing specialists are adept at crafting and managing custom integrated email marketing solutions for businesses of all sizes and industries. We’re passionate about digital marketing — and ready to build real value for your business. Entrust your email marketing campaign to our certified experts so you can focus on what you do best.

We have developed proven strategies for enhancing your email campaign’s performance. We monitor sender reputation, which affects email deliverability, and use Sender Score to check for red flags that might stop emails from reaching subscribers’ inboxes.

We combat spam emails by complying with Canadian and US email marketing laws and anti-spam rules of the countries where their recipients reside, even if they don’t live or do business there. We take the safeguarding of your brand’s reputation seriously and ensure that your company does not get alleged.

We offer flexible email marketing packages designed to fit your business needs. Combine it with any of our other services to scale and streamline your marketing efforts across all channels.

Save 10% when you bundle our email marketing service with one or more of our digital marketing services.

As your agency partner, you can choose how you want to work with us. Whether it’s on a project or ongoing capacity, we are there with you every step of the way.

Shop Email Marketing Services