Content Marketing Services

Promote your brand to the world
by sharing engaging content

Increase your website traffic from your online marketing channels with
a successful content strategy. Our team of expert graphic designers,
copywriters and animators can turn the information you want to
communicate into attractive and easily shareable content of any form.

Entrust your content marketing to certified experts

Core Features of Content Marketing

Each content marketing package comes with a full set of initiatives specially adapted to fit your needs.

Content Marketing Campaign Audit

We run a thorough content marketing audit to analyze your current campaigns. We can help you pinpoint issues with your target audience, tone of voice and much more that can keep your content from getting higher engagement and conversion rates.

Content Marketing Strategy

We develop a content strategy determining your target audience, content that interests your audience and core propositions to help bring your story to life. This will become the framework for your content campaign.

Advanced Keyword Research

We conduct extensive research to hone in on the best keyphrases that match your audience’s search queries. With a list of the best performing keywords, we can implement a keyword optimization strategy that has the highest probability of success.

Analytics Integration

We install Google Analytics and other core web and social analytics tools to identify and capitalize on content trends as well as track key metrics, including impressions, website traffic, audience acquisition and engagement, conversion rate, and more.

Article & Blog Post Creation

The SEO-friendly blog posts that we prepare and publish are always based on audience and relevance. Our talented copy writers present the information in the best manner possible; using a consistent personality and voice that delights the audience.

Content Creation

Our copywriters, graphic designers and animators liaise to create the most dynamic content possible in a variety of different formats, such as infographics, videos, motion graphics, blog posts or resource documents.

Content Distribution

Kika ensures that your content is widely distributed through website and social outreach, viral promotion, distribution on third party websites and, if necessary, online press release distribution. Most importantly, we make sure it’s perfectly aimed at your target audience.

Detailed Content Marketing Reporting

We’ll provide monthly reports detailing links, traffic, competitor intelligence, content marketing progress and updated scheduling. These reports can become essential tools to adjust your content marketing strategy and develop even more compelling content.

Competitive Content Marketing Analysis

Get insights into your competitors’ content marketing activities and strategies. We take an in-depth look at your competitors’ key messages and content types to understand what is working well and how you can emulate their success in your own tactics.

Content Marketing Asset Creation

A set of online assets are assembled to ensure we always stay on brand when promoting your company. With the consistent use of your logo, images and company taglines, we create a cohesive experience for your audience.

Editorial Calendar Setup

We create a customized editorial calendar framework for you to establish direction and consistency for your content campaigns. This calendar will include various forms of content and scheduled publishing times so your audience comes to expect content from you.

Influencer & Blogger Research

We create an influencer marketing program to reach out and encourage bloggers and influencers to promote your brand on their social media and blogs to help bring awareness to your business.

Content Marketing Campaign Optimization

Our marketing experts optimize your content with SEO best practices, including metadata and URL recommendations. We perform regular blogger and influencer outreach, keyword cleanups and discovery to keep up with the latest trends and topics your audience will love.

Campaign Content Marketing Management

Every effective content marketing strategy needs consistent campaign management. We manage your day-to-day content campaign including editorial calendar creation, asset and budget management, as well as strategy and performance review and fine-tuning.

Proven Solutions

Our content marketing efforts are enhanced by robust tools and proprietary systems.

Advanced Analytics

Your Google Analytics is configured beyond its basic setup so we can collect
more advanced data that’s specific to your business. By tracking your data more
accurately, we can extract meaningful insights on ways to drive more traffic,
improve user experience, and optimize your online marketing campaigns.

INCLUDED FEATURES:

  • Create multiple views
  • Create events (e.g. account creation)
  • Define goals (e.g. demo request)
  • Implement ecommerce tracking
  • Set up content groups
  • Clean up parameters
  • Create custom alerts
  • Filter office IP

Marketing Calendar

Our marketing calendar fosters enhanced collaboration and improved tracking
through the editorial process. It ensures that everyone works from a centralized
schedule to plan, produce and execute new activities and content across various
channels and platforms, all in one single interface.

INCLUDED FEATURES:

  • Plan and align marketing campaigns and activities.
  • Track product launches, seasonal promotions and other major events.
  • Assign writing and other tasks to key team members.
  • Create a publishing schedule to maintain consistency.

Marketing Management

We use the most powerful all-in-one web management and business intelligence
platform to manage your digital marketing campaigns. It monitors your online
visibility in real-time and provides key metrics and measurements to help us
audit our campaign efforts and measure its performance.

INCLUDED FEATURES:

  • Keyword Research
  • Audience Insights
  • Competitive Analysis
  • Rank Tracking
  • Link Building
  • Social Media Management
  • Content Creation + Distribution
  • Content Optimization

Real-Time Performance Dashboard

Our custom-built dashboard displays data-driven insights in real-time so you can
track how well your campaign is performing at any time of the day.

INCLUDED FEATURES:

  • Analytics Data: Get detailed stats on campaign performance and website traffic.
  • Funnel Analysis: Visualize your entire sales funnel and conversion rates.
  • Audience Insights: Identify your customer and how they interact with your site.
  • Advanced Filters: Customize your data to access specific insights.
  • Multiple Integrations: Get stats from Google solutions and other popular platforms.
  • Call Tracking: Keep track of inbound calls led by campaign efforts.
  • Download Reports: Generate PDF reports for any date range selected.
  • Mobile-Friendly: Access your dashboard from any device.

Status Reports

Our status reports provide timely updates on the progress and results of your
fully-managed strategic and digital marketing campaigns; outlining key data and
metrics, our achievements as well as suggestions for improving performance.

Key Benefits Of Content Marketing

Our professional content marketing services offer unique advantages to your business.

Build Brand Credibility

We run your content marketing campaign to position your brand as a thought leader in your industry. By generating creative content we help spread your marketing message and earn quality traffic to your website.

Increase Conversion Rates

We craft creative content that appeals to your target audience to achieve maximum click-through and conversion rates. Our strategic copywriting helps to convert visitors into paying customers.

Build Brand Awareness

Brand awareness happens when someone remembers your brand after previously seeing your logo or name. We help build this awareness ensuring that your content reaches the right audience and provides you with new leads.

Foster Audience Engagement

We produce captivating and relevant content that creates a more engaging experience on your site and online marketing channels. We build an audience of consistent readers, and foster relationships for better customer acquisition.

Why Kika?

We maximize the investment on your campaign by controlling your marketing budget while ensuring maximum reach to customers who are likely to respond positively. By running targeted campaigns, we are able to stretch our marketing efforts and connect with the right audience at the right moment.

Our team of certified content marketing specialists are adept at crafting and managing custom integrated content marketing solutions for businesses of all sizes and industries. We’re passionate about digital marketing — and ready to build real value for your business. Entrust your content marketing campaign to our certified experts so you can focus on what you do best.

Our content specialists are goal-oriented and bury deep into the essence of what you want to share in order to shape it into a compelling story. We analyze and create content that 100% catered towards your audience and is developed for the purpose of achieving specific marketing objectives.

If you use a photo someone else created without their permission, you could very well be in breach of their image copyright—even if they posted it publicly to Twitter, Facebook, or any other public platform.

We always make sure to have consent for use of content before publishing it. We also protect your video, image and website content by providing copyright notice on your site and using the appropriate Creative Commons License.

We offer flexible content marketing packages designed to fit your business needs. Combine it with any of our other services to scale and streamline your marketing efforts across all channels.

Save 10% when you bundle our content marketing service with one or more of our digital marketing services.

As your agency partner, you can choose how you want to work with us. Whether it’s on a project or ongoing capacity, we are there with you every step of the way.

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