As part of the Kelzyme launch, a full brand strategy, logo and packaging were required. Since the packaging regulations differ by state, many versions of packaging were required.
Kika created a sleek design for the packaging and adopted a stand-up pouch format. The design conveyed nature and science with a refreshing modern look. The stand-up format was easy to merchandise and was a cost efficient solution for the business.
Kelzyme had strong shelf presence and gained many key listings when the packaging was launched. Key benefits stood out and positioned Kelzyme as a leader in the industry.
Logo, 3D Design
We selected nascent as our GUI design partner, after assessing several leading GUI firms. nascent brought a unique set of capabilities to the table and we felt that they had the drive, expertise and innovation capabilities we were looking for. Beyond designing a smart, cutting edge GUI, they provided us with valuable insights including redefining the core user perspective of the application, the application feature set and more.
President, Kika Marketing & Comunications Inc.