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The 5 Reasons Why You Should Be Using URL Shorteners

URL shorteners has been around for quite some time now. They are used to make long URLs more manageable by “masking” it and replacing it with a very short version. They are not widely used back then but with the advent of “character limited” social media services (ie: Twitter), URL shortening services started popping out left and right which evolved it further as a service.   Today, one of the most popular services is bitly and it offers a lot of features when it comes to managing all of your links. Actually, it’s not about shortening links anymore, in fact, it’s now mandatory to have this service specially if you care about your click data and seo performance.   Listed below are 5 reasons why you should start using url shorteners.   1. Link Management By using URL shortener services, you get total control of all your shared and non-shared links via an intuitive management dashboard. All url shortening services have this as a basic feature so you don’t have to worry if you’re using a different service on your links.     Bitly’s link management dashboard.   The management dashboard gives you a bird’s eye view of the many different metrics attached to your links performance.   2. Metrics In the early days of URL shortening services, it only does one thing and one thing only - and that’s to shorten long URLs. Today, services like this offers a LOT more and one of those features is so powerful, it’s one of the reasons why these type of services is mandatory to have if you have an active online presence.     URL Shorteners allows you to track the performance of your links.   It’s called link tracking. What it does is it basically attaches a lot of different data in your links that will help you track its performance. Listed below are some of the useful data that will be recorded and compiled every time your link is clicked.   Total Clicks - Shows you how many times your link was clicked. Referrers - Shows you the sites where your link was clicked or shared. Location - Shows you the country of origin where your link was clicked.   3. Personalization URL shorteners are good and all but it’s kind of a bummer since by default, it removes your branding on the generated shortlink and replaces it with the service’s brand. The good news is, if you know how to tinker with your domain settings, you can actually purchase your own custom domain name and use it as the default url for all of your generated shortlinks.     KIKA uses its own branded domain name in all of its generated shortlinks.   Don’t know how to setup your custom domain for your shortlinks?  Then you’re in for a treat. We actually posted a guide on how to do this yourself at kika.mk/BrandedBitlinks. See how the link I posted is branded? Pretty cool right?   4. SEO URL shorteners back then are being frowned upon by some people since it affects your overall SEO. It removes everything about your link that makes it hard for google to crawl it and record the necessary data about it - well, not anymore.     URL shorteners actually helps your SEO..   URL shorteners actually helps your SEO by increasing clickthrough rate and by promoting sharing of your links. Some URL shorteners also allows you to set SEO keywords in your generated shortlinks which Google will thank you for.   Still not convinced? Then watch this short 1 minute video from the intelligent folks at Google regarding the state of URL shorteners https://youtu.be/QMkltd6dZzU.   5. Everyone Is Using It URL shorteners are being used on almost every websites today. It’s so mainstream that sometimes it’s second nature for people to click through once they see it on a webpage.     It’s also so popular, Google created their own service called goo.gl.   Final Thoughts I hope this article helped in explaining the benefits of URL shorteners when it comes to your online presence. It not only makes your links more manageable, it also helps you track its performance for SEO purposes. With so many url shortening services available, it’s up to you to decide which ones to use. They work pretty much the same way so you’ll be right at home once you start using the technology.

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The 10 Web Design Trends of 2018

Over the past 5 years, a lot of things have changed in the world of web design. It updates so fast that sometimes it’s a bit tricky to keep up with the changes. With the growing number of new web technologies available, features that are near impossible to create years ago can now be easily added to any website.     Here at KIKA, we strive to keep up and adapt with these changes. Our team of designers and developers are always on the lookout for the latest web technologies to further help our clients in marketing their brands. With so many design trends popping out left and right, we asked them the 10 biggest web design trends of 2018. 1. More Animation Movement and animation is a powerful engagement tool. More and more companies uses animation to attract customers and make their overall marketing much more interesting.   https://teatrlalka.pl/en 2. Color Vibrancy “Web Safe” colors are now a thing of the past. With advancements in display technology on both mobile and desktop, big companies are now using the term “Super Saturation” in their designs to attract people’s attention.   http://circulardev.com/nike/cortez/ 3. Semi Flat “Gradients” were big many years ago but it was overtaken by the concept of “Flat Design” (thank you Apple!). This year, “Gradients” are slowly creeping back its way to the forefront of the design industry and a lot of big companies are now starting to utilize it in their designs.   http://www.symodd.com/ 4. Asymmetry Grid layouts were the main driving force of every website for the past 5 years. Today, design agencies are using "non-conventional" layouts to bring new direction to their designs.   https://flayks.com/ 5. Big Typography Content is always "king" and this is true for typography in 2018. Expect more impactful type in web design this year.   http://www.boite-a-oeufs.com/ 6. Mobile First The term was first coined way back in 2009 and this has been one of the most important things to consider when designing for web. Mobile has officially surpassed desktop in mobile browsing and more than 50% of internet users are from mobile.   7. Drop Shadows Drop shadows adds depth to any UI and this effect was even made popular thanks to Google's Material Design guidelines.   https://material.io/guidelines/material-design/elevation-shadows.html#elevation-shadows-elevation-android 8. Illustrations Like animation, more and more website are gearing towards the use of illustrations in conveying ideas. A lot of big companies like Facebook has been using illustrations in their product and ad placements since 2017.   https://www.pikmykid.com/ 9. Page Transitions Complex page transitions were only possible back in Flash, but with the continuous improvements in web and animation technologies, page transitions is now starting to be a norm in every web design.   http://xmas.evs.com/2018/ 10. Flexbox Flexbox is CSS3's new advance layout model for responsive web design. This is now starting to be a standard in web design with Bootstrap 4.0 being the first one to adapt the technology.   https://getbootstrap.com/

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Getting Your Site Mobile-Ready For 2018

Photo by Alvaro Reyes on Unsplash Happy New Year everyone! We've seen a lot of new changes already this year, and we can say without a doubt that 2018 will be a very interesting year for Online Marketing. One major change we've noticed is Google's new year, new SEO Ranking algorithms. That's right, Google will be experimenting with mobile-first indexing, which is expected to roll out gradually over the year.

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EST-CE QUE VOTRE SITE MOBILE EST PRÊT POUR 2018?

Photo by Alvaro Reyes on Unsplash Bonne année à tous! Nous avons tous observé qu’il y a eu beaucoup de changements cette année en marketing en ligne et il va sans dire, que 2018 sera une année tout aussi intéressante. En effet, nous vous annonçons qu’il y a eu un changement majeur chez Google: de nouveaux algorithmes pour le classement SEO. Google va expérimenter avec le référencement en première position pour appareil mobile. Cela devrait se dérouler progressivement au cours de l'année.

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KIKA Marketing Chosen to Design & Market Montreal’s NEW Hyper-Luxury Condo Project: 5E QUAI

Montreal, March 26, 2014 – It was recently announced that Kika Marketing & Communications Inc. will be in charge of all design and marketing for Phase II of Montreals hyper-luxury condo project, 5e Quai. Located in the Old Port of Montreal, 5e Quai is uniquely situated along the Saint Lawrence River to offer an unparalleled luxury living experience. Construction of the new residential condo project is set to begin fall 2014, with the sales office opening summer 2014 in collaboration with Montreal's specialty real estate agency, McGill Immobilier.

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