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6 STEPS TO GETTING YOUR ADWORDS ACCOUNT OPTIMIZED

 

Anyone that  undertakes a PPC campaign via Awords inevitably  will  face the challenge of improving the account’s performance, i.e., optimizing the account.

The question and fervent   wish that everyone will voice, and ponder  when starting on the quest  will be something to the effect  “how can I do this quickly and make sure that it works?”

In answer, apply the following recipe and you’ll accomplish your account optimization easy, fast and effectively:

 

Step by Step:

Step1,

Login to your account and per campaign select the keywords tab, view the average campaign CTR and then sort CTR from lowest to highest. Now, pause every keyword with an impression count above 500 and a CTR below average. Similarly for any keywords with zero impressions.

Step2,

 Login to your account and per campaign select the keywords tab, select all broad match keywords and view the expanded keyword matches that Adwords has matched the keyword with. Now select all the root keywords that are obvious mismatches and enter them as negative keywords.

Step3,

Login to your account and per campaign select the keywords  and enter the view column that shows the quality score for the keyword, sort the keywords from low to high and then pause keywords with a quality score lower than 6.

Step4,

Login to your account and per campaign select the Ads tab per Adgroup. Now check if you have at least one text ad with automatic keyword insertion set-up, if not make sure that there is one present per Adgroup.

Step5,

Login to your account and per campaign select the Ads tab per Adgroup. Now check if you have at least one text ad that depicts a searcher’s need in the text headline. (example: “Looking for a copywriter?” instead of “The best copywriter”). You will come and compare results.

Step6,

Login to your account and per campaign select the Ads tab per Adgroup. Now check the lading page availability and the landing page that you’re currently using with your text ad. Select an alternative and direct traffic to that page. Check after 100 clicks against your current conversion rate, select the winner.

and… that’s  it… you’re done.

How about you do you have a favorite optimization routine of your own?

Richard

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