Over the past 5 years, a lot of things have changed in the world of web design. It updates so fast that sometimes it’s a bit tricky to keep up with the changes. With the growing number of new web technologies available, features that are near impossible to create years ago can now be easily added to any website.
Here at KIKA, we strive to keep up and adapt with these changes. Our team of designers and developers are always on the lookout for the latest web technologies to further help our clients in marketing their brands. With so many design trends popping out left and right, we asked them the 10 biggest web design trends of 2018.
1. More Animation
Movement and animation is a powerful engagement tool. More and more companies uses animation to attract customers and make their overall marketing much more interesting.
2. Color Vibrancy
“Web Safe” colors are now a thing of the past. With advancements in display technology on both mobile and desktop, big companies are now using the term “Super Saturation” in their designs to attract people’s attention.
3. Semi Flat
“Gradients” were big many years ago but it was overtaken by the concept of “Flat Design” (thank you Apple!). This year, “Gradients” are slowly creeping back its way to the forefront of the design industry and a lot of big companies are now starting to utilize it in their designs.
Grid layouts were the main driving force of every website for the past 5 years. Today, design agencies are using “non-conventional” layouts to bring new direction to their designs.
5. Big Typography
Content is always “king” and this is true for typography in 2018. Expect more impactful type in web design this year.
6. Mobile First
The term was first coined way back in 2009 and this has been one of the most important things to consider when designing for web. Mobile has officially surpassed desktop in mobile browsing and more than 50% of internet users are from mobile.
7. Drop Shadows
Drop shadows adds depth to any UI and this effect was even made popular thanks to Google’s Material Design guidelines.
Like animation, more and more website are gearing towards the use of illustrations in conveying ideas. A lot of big companies like Facebook has been using illustrations in their product and ad placements since 2017.
9. Page Transitions
Complex page transitions were only possible back in Flash, but with the continuous improvements in web and animation technologies, page transitions is now starting to be a norm in every web design.
Flexbox is CSS3’s new advance layout model for responsive web design. This is now starting to be a standard in web design with Bootstrap 4.0 being the first one to adapt the technology.